Friendship Cancelled
Process

A career is built in order.

Changes happen fast, get the latest creator news and brand partnerships. 

  1. 01

    Discovery

    We start by understanding the goals — the honest ones. Where the revenue comes from, where the audience actually is, and what you want to own in five years.

  2. 02

    Strategy

    We develop the roadmap: categories to pursue, offers to build, deals to decline. Everything written down, nothing improvised.

  3. 03

    Positioning

    We build the brand around the voice that already works — narrative, look, pricing and the story a partner hears in the first ten seconds.

  4. 04

    Opportunities

    We bring the deals. Partnerships with brands and retailers, product built in our own facility, and terms negotiated line by line.

  5. 05

    Growth

    We manage the long term — renewals, expansion, new revenue and the discipline to keep the brand intact while it scales.

What to expect

The first ninety days.

Weeks 1–2

Audit of revenue, audience, existing contracts and open categories.

Weeks 3–6

Positioning and roadmap delivered, target brand list built and approved.

Weeks 7–12

Outreach live, negotiations underway, product concepts scoped if relevant.

Begin

Discovery starts with a conversation.

Bring your numbers, your goals and the deals you've turned down. We'll tell you what we'd do differently.

Prefer to pick a time? Calendly scheduling — coming soon