Partnerships
Fit before fee: how we choose brands
Why the first question we ask about an offer has nothing to do with the number attached to it.
Journal
Notes on the business behind the audience.
Changes happen fast, get the latest creator news and brand partnerships.
SUBSRIBE TO READ
Deal terms
The four clauses creators should read twice
Usage, exclusivity, term and renewal. What each one costs when it's written carelessly.
Product
From idea to shelf in our own facility
What turnkey manufacturing actually involves, and where most creator product launches stall.
Strategy
Positioning is pricing
The difference between an audience that watches and an audience that buys.
Stay close
The letter goes out before the essays do.
Subscribe below, or start a conversation if you'd rather talk about your own career now.
Prefer to pick a time? Calendly scheduling — coming soon