Friendship Cancelled
About

The best deals come from creators who stay true to themselves.

Changes happen fast, get the latest creator news and brand partnerships. 

The founder of Friendship Cancelled
The founder

An experienced strategist and connector.

Our founder has spent a career at the intersection of talent and commerce — managing talent, developing personal brands, opening business opportunities, negotiating partnerships and guiding long-term career development.

That work includes building and selling consumer brands such as SugarBearHair, Maely's, Makeup Eraser, Hair Syrup, Mad Hippie, TOMS Shoes, Clean Skin Club, GlamGlow and Truly Beauty. It also includes years of relationships across the entertainment industry, retail buying teams and manufacturing partners — the kind of relationships that turn an idea into a deal.

There is no shortcut in this business. The value is in knowing which categories are open, which brands are actually buying, what a fair term sheet looks like, and how to keep a creator's voice intact while the business grows around it.

Nothing makes us happier than watching people succeed. We started this company on a mission: create long-lasting deals and brands for our talent beyond their wildest dreams, and make social media a better, healthier place along the way.

Experience

What that experience covers.

Talent management

Representation built around a small, deliberate roster.

Personal brand development

Narrative, identity and pricing power.

Business development

Retail, distribution, licensing and new revenue.

Deal negotiation

Terms, usage, exclusivity and renewals.

Strategic partnerships

Long-term alignment over one-off campaigns.

Career growth

Multi-year planning with measurable milestones.

Industry relationships

Entertainment, brand and retail networks.

In-house manufacturing

Custom products and brands, made in Los Angeles.

Manufacturing

We build the product, not just the deal.

In 2024 we added our own manufacturing facility in Los Angeles to provide full, custom, turnkey production for clients — the products they dreamed about and the brands their audiences actually wanted. Formulation, packaging, compliance and fulfilment, handled in-house.

Our team has been at the forefront of every social platform, and our creator brands have included SugarBearHair, TOMS, Makeup Eraser, Maely's, UK Lash, Hair Syrup, Beachwaver, GlamGlow, Mad Hippie and Burst.

SugarBearPRO hair vitamins bottle surrounded by blue gummy bears

We don't chase moments.
We build careers.

Work with us

A conversation is the only way to know if it fits.

We take on a limited number of clients each year. Tell us what you're building and we'll tell you honestly whether we're the right people to build it with.

Prefer to pick a time? Calendly scheduling — coming soon